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This website xowater.com had the following on the homepage, "Simply Pure Water Without The Bottles." Our analyzers viewed that the webpage said " XO Waters BottleLess coolers purify the water thats already in your office, warehouse, gym or home." The Website also said " You simply get pure water instant hot or cold. Our customers dont incur the incredibly high cost both financial and environmental of bottled water. Also, they dont ever have to carry heavy bottles. But, we do things differently at XO Water. No More Dealing With Bottles. Save 20 Million Barrels Of Oil." The website's header had bottleless water coolers as the most important search term. It is followed by point of use water coolers, water filtration, and water purification which isn't as ranked as highly as bottleless water coolers. The next words they used was pou water coolers. water coolers was included but will not be seen by search crawlers.